Dates + Venue Details Coming Soon!

The Ford Bronco — a rich heritage and a passion for outdoor exploration.

A Premier Sponsor of this year’s Outdoor Adventure X, the Bronco has been a symbol of resilience, reliability, and the spirit of adventure since the first Bronco hit the market in 1966. Over the years, the brand continued to evolve, pushing the boundaries of innovation and craftsmanship to provide the ultimate off-road experience. The Bronco legend forged ahead, introducing a new generation of the iconic SUV with advanced features and technology that let you make the most of your outdoor adventures. 

Immerse yourself in the world of Bronco at the upcoming OAX event and witness firsthand the cutting-edge technology and design of the new generation, including the Bronco, Bronco Sport,  Bronco Heritage, and Bronco Raptor. Explore the latest Bronco vehicles outfitted with Ford Performance accessories, showcasing their unrivaled capabilities and commitment to delivering top-notch performance on any terrain. And, if you’re feeling nostalgic, there will also be a 1967 classic Bronco on display.  

But it’s not just about the vehicles. The Bronco display at OAX provides the perfect setting to recharge, engage and learn. It allows you to discover how the Bronco Lifestyle can bring excitement and adventure to your world every day. You’ll engage with the passionate Bronco team who are eager to share their knowledge and expertise through clinics on off-roading, recovery, and journey essentials. You’ll connect with fellow adventurers who share your passion for the outdoors. And you’ll discover even more ways to enjoy the Bronco Lifestyle. 

  • Bronco Off-Roadeo, an epic once-in-a-lifetime off-roading experience that’s included with every Bronco purchase. 
  • Bronco Nation, an enthusiast community offering the latest Bronco news, exclusive savings on gear, parts, and accessories, member events, and more. 
  • Bronco Wild Fund, a mission to help promote and preserve our public lands by actively giving back. 

Plus, you can save on exclusive Bronco gear and pick up a complimentary Bronco Carabiner Mug when you stop by. 

Be sure to capture the Bronco Lifestyle at OAX and share your best photos on social media for a chance to win exciting prizes. Don’t forget to tag @theBroncoNation and use the hashtags #theBroncoNation, #WhatsYourAdventure, and #BroncoOffRoadeo to join the conversation and inspire other outdoor adventurers. 

Camp. Play. Learn. Explore At OAX

Outdoor Adventure X is a mountain gear festival for the outdoor adventurer June 17-18, 2023 at Snowbasin Resort in Huntsville, Utah. OAX hosts climbing, hiking and mountain bike clinics on-mountain at Snowbasin Village. Water and paddle sports workshops, clinics and demos will take place at Pineview Reservoir, a part of Lakeside Village at OAX.  Plus camping, hundreds of gear vendors, an adventure van showcase, product demos, workshops + clinics, a craft beer garden, food trucks, live music, and fireside chats with friends.

An OAX ticket or camping pass includes access to all demos, clinics, the Snowbasin gondola, and a full schedule of classroom-style education and roundtable discussions.